A well-structured digital marketing course should build skills progressively — starting with fundamentals and moving toward specialization and live project work. Here’s a realistic month-by-month breakdown of what a comprehensive course syllabus in Agra should look like.
Month 1: Digital Marketing Fundamentals & SEO
- Introduction to the digital marketing landscape and channels
- Website structure basics and how search engines work
- On-page SEO: titles, meta tags, content optimization
- Keyword research using industry-standard tools
- Technical SEO fundamentals and Google Search Console setup
Month 2: Paid Advertising (Google Ads & Meta Ads)
- Google Ads account structure, Search and Shopping campaigns
- Bidding strategies and conversion tracking setup
- Meta Ads Manager, audience targeting and campaign objectives
- Ad copywriting and creative testing fundamentals
- Live campaign practice on demo or small real budgets
Month 3: Social Media & Content Marketing
- Content strategy and platform-specific planning
- Reels and short-form video production basics
- Community management and engagement strategy
- Content calendar planning and consistent execution
- Basic graphic design tools for social content
Month 4: Analytics, AI Tools & Live Projects
- Google Analytics 4 (GA4) setup and reporting
- AI tools for content, research and campaign optimization
- Capstone live project: managing a real or simulated campaign end-to-end
- Portfolio building and resume preparation
- Mock interviews and placement preparation
“A good syllabus isn’t just about covering topics — it’s about building skills in the right order, so each month’s learning reinforces the last.” — NIDMC Team
NIDMC’s curriculum in Agra follows this progressive structure across our SEO Mastery Masterclass, Google Ads & PPC Strategy, Meta Performance Ads, Social Media Viral Branding and AI-Powered Marketing Lab courses.
Want to know which course fits your goals? Book a free demo class or chat with us on WhatsApp.
NIDMC — National Institute of Digital Marketing Course
Agra’s classroom-based digital marketing training institute offering SEO, Google Ads, Meta Ads, Social Media and AI Marketing courses with placement support.
📞 +91 9068807887 | ✉️ support@nidmc.in
📍 3/1B1, Shah Market, Near Anjana Central, M.G. Road, Agra, Uttar Pradesh – 282002
Frequently Asked Questions
Can I join a course focused on just one module instead of the full syllabus?
Yes, many institutes, including NIDMC, offer both comprehensive multi-month programs and focused single-skill courses.
Is the syllabus the same for classroom and online courses?
Core content is often similar, though classroom courses typically include more live, hands-on mentorship throughout each module.
How much of the course is practical vs theoretical?
A well-designed course should be majority practical, with theory introduced just enough to support hands-on application.
